ThetrueCustomer Data Platform.

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Click to customer, customer to action.

Every click, one trusted profile. The right message, the moment it matters.

Events arrive from web and mobile SDKs, the Events API and checkout. They are verified, deduplicated and encrypted. Identities are matched only on proof, into one customer profile per person. That profile powers customer insights, audiences that update themselves and instant lookup, and activates email and SMS, WhatsApp, ad audiences, checkout offers, CRM and support, and webhooks.

Collect

SDKs, the Events API and checkout

  • Web & mobile SDKs
  • Events API
  • Checkout & orders

Clean

Verified, deduplicated and encrypted

  • Verified on arrival
  • Duplicates removed
  • Encrypted

Match

At sign-in or checkout, never a guess

  • At sign-in or checkout
  • Across every device
  • Never on a guess

Customer profile

One record per person

  • One record per person
  • Every order counted once
  • Current to the last click

Understand

Insights, audiences that update themselves and instant lookup

  • Customer insights
  • Audiences that update themselves
  • Instant lookup
Activate
  • Email & SMSThank-you within minutes
  • WhatsAppWhere people chat
  • Ad audiencesLookalikes of your best
  • Checkout offersBased on who is paying
  • CRM & supportThe whole customer
  • WebhooksAny change, any tool

One person, proven.

Merged on proof, never on a guess. So you never pay twice for the same customer.

Example profile. Her ₹2,180 order took her past ₹10,000, so she joined Active VIPs and every channel acted at once.

Asha Rao4 identifiers, 1 profile

Who she is

Email
Masked, at acme.in
Proven when she signed in
Mobile number
Ending in 04821
Proven at checkout
Devices
Laptop and phone
Each joined by a sign-in
Shared tablet
Not merged
Used by her family, so not proof

What she has done

Total spend
₹10,640
One total across every device
Orders
6
3 in the last 90 days, each counted once
Last order
Minutes ago
₹2,180, her largest yet
Audience
Active VIPs
Joined with that order

Reward loyalty the moment it’s earned.

Write the rule once, in plain words. The thank-you and the reward follow on their own.

Example data. An audience called Active VIPs: customers who have spent at least ₹10,000 and ordered in the last 30 days. They must also have placed 3 or more orders in 90 days, or be loyalty programme members. Staff and wholesale accounts are left out. Each customer is a point, placed by their last order, from 90 days ago at the left to today at the right, and by total spend, so the audience sits up and to the right. When an order takes a customer past ₹10,000, or a past VIP comes back with an order, they join at once. Others join when they sign up for the loyalty programme. New members can get a thank-you, early access, a loyalty reward, priority support, or a place in your VIP lookalike audiences. A customer leaves quietly, with nothing sent, after 30 days without an order or when a refund takes their spend under ₹10,000. When the audience was created, it filled from existing customers without sending a single message. About 2,400 customers are in it now, 38 joined today and 9 left, and in this example 41% of members order again within 30 days of their thank-you. Every join and every exit is recorded and can start the next step.

Active VIPs

All of

  • Total spend ≥ ₹10,000
  • Ordered in the last 30 days

Any of

  • 3+ orders in 90 days
  • Loyalty member

In the audience now

2,418 customers

+38 joined9 left today

  1. Asha R.₹10,640 spentJoinedCrossed ₹10,000 with a ₹2,180 orderWhatsAppthank-you sent6 minutes ago
  2. Meera J.₹12,900 spentJoinedBack after 41 days with a ₹1,860 orderCRMpriority support on14 minutes ago
  3. Kabir N.₹14,350 spentJoinedBecame a loyalty memberEmailearly access unlocked27 minutes ago
  4. Rohan M.₹21,600 spentLeft30 days without an orderAdsVIP lookalikes updated41 minutes ago
  5. Nisha K.₹11,420 spentJoinedCrossed ₹10,000 with a ₹1,940 orderCheckoutloyalty reward ready52 minutes ago
  6. Dev P.₹16,780 spentJoinedBecame a loyalty memberEmailearly access unlocked1 hour ago
  7. Zoya F.₹10,210 spentJoinedCrossed ₹10,000 with a ₹1,320 orderWhatsAppthank-you sent1 hour ago
  8. Ira V.₹11,000 spentJoinedCrossed ₹10,000Emailearly access unlocked1 hour ago
  9. Kunal S.₹11,000 spentJoinedCrossed ₹10,000WhatsAppthank-you sent2 hours ago
  10. Priya M.₹11,000 spentJoinedCrossed ₹10,000CRMpriority support on2 hours ago
  11. Arjun B.₹11,000 spentJoinedCrossed ₹10,000Checkoutloyalty reward ready3 hours ago

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