ThetrueCustomer Data Platform.
Click to customer, customer to action.
Every click, cart and order becomes one trusted customer profile, so the right message reaches the right person the moment it matters.
Collect
SDKs, the Events API and checkout
- Web & mobile SDKs
- Events API
- Checkout & orders
Clean
Verified, deduplicated and encrypted
- Verified on arrival
- Duplicates removed
- Encrypted
Match
At sign-in or checkout, never a guess
- At sign-in or checkout
- Across every device
- Never on a guess
Customer profile
One record per person
- One record per person
- Every order counted once
- Current to the last click
Understand
Insights, audiences that update themselves and instant lookup
- Customer insights
- Audiences that update themselves
- Instant lookup
Activate
Act on every customer, in the channels you already use.
Every channel reads the same live profile, so someone who just bought never gets the discount meant to win them back.
- Email & SMSRecover carts the moment they’re left
- WhatsAppReminders and offers where people chat
- Ad audiencesStop paying for people who already bought
- Checkout offersOffers based on who is paying
- CRM & supportAgents see the whole customer
- WebhooksSend any profile change to any tool
One person, proven.
A guess is never enough. An email, a number or a device joins her profile only when she proves it, by signing in or checking out.
Asha Rao. Four identifiers proven, one refused.
Who she is
- asha@acme.in
- Proven at sign-in
- Mobile number
- Ending in 04821
- Proven at checkout
- Devices
- Laptop and phone
- Each attached by a sign-in
- Shared tablet
- Kept apart
- Refused: a family device is not proof
What she has done
- Lifetime value
- ₹18,240
- Across web and app
- Orders
- 7
- Each counted once
- Last order
- 61 days ago
- Quiet for longer than usual
- Audience
- VIP at risk
- Added automatically this morning