ThetrueCustomer Data Platform.

Read the docs

Click to customer, customer to action.

Every click, cart and order becomes one trusted customer profile, so the right message reaches the right person the moment it matters.

Events arrive from web and mobile SDKs, the Events API and checkout. They are verified, deduplicated and encrypted. Identities are matched only on proof, into one customer profile per person. That profile powers customer insights, audiences that update themselves and instant lookup, and activates email and SMS, WhatsApp, ad audiences, checkout offers, CRM and support, and webhooks.

Collect

SDKs, the Events API and checkout

Web & mobile SDKs
Events API
Checkout & orders

Clean

Verified, deduplicated and encrypted

Verified on arrival
Duplicates removed
Encrypted

Match

At sign-in or checkout, never a guess

At sign-in or checkout
Across every device
Never on a guess

Customer profile

One record per person

One record per person
Every order counted once
Current to the last click

Understand

Insights, audiences that update themselves and instant lookup

Customer insights
Audiences that update themselves
Instant lookup

Activate

Act on every customer, in the channels you already use.

Every channel reads the same live profile, so what one channel knows, every channel knows.

Email & SMSThank, remind and reward within minutes
WhatsAppReminders and offers where people chat
Ad audiencesFind more customers like your best ones
Checkout offersOffers based on who is paying
CRM & supportAgents see the whole customer
WebhooksSend any profile change to any tool

One person, proven.

Merged on proof, never on a guess. So you never pay twice for the same customer.

Example profile. Her ₹2,180 order took her past ₹10,000, so she joined Active VIPs and every channel acted at once.

Asha Rao, one profile

Who she is

Email: Masked, at acme.in; Proven when she signed in
Mobile number: Ending in 04821; Proven at checkout
Devices: Laptop and phone; Each joined by a sign-in
Shared tablet: Not merged; Used by her family, so not proof

What she has done

Total spend: ₹10,640; One total across every device
Orders: 6; 3 in the last 90 days, each counted once
Last order: Minutes ago; ₹2,180, her largest yet
Audience: Active VIPs; Joined with that order

Reward loyalty the moment it’s earned.

Write the rule once, in plain words. The thank-you and the reward follow on their own.

Example data. An audience called Active VIPs: customers who have spent at least ₹10,000 and ordered in the last 30 days. They must also have placed 3 or more orders in 90 days, or be loyalty programme members. Staff and wholesale accounts are left out. Each customer is a point, placed by their last order, from 90 days ago at the left to today at the right, and by total spend, so the audience sits up and to the right. When an order takes a customer past ₹10,000, or a past VIP comes back with an order, they join at once. Others join when they sign up for the loyalty programme. New members can get a thank-you, early access, a loyalty reward, priority support, or a place in your VIP lookalike audiences. A customer leaves quietly, with nothing sent, after 30 days without an order or when a refund takes their spend under ₹10,000. When the audience was created, it filled from existing customers without sending a single message. About 2,400 customers are in it now, 38 joined today and 9 left, and in this example 41% of members order again within 30 days of their thank-you. Every join and every exit is recorded and can start the next step.

Example audience

Active VIPs

All of

Total spend is at least ₹10,000
Ordered in the last 30 days
Any of
- Placed 3+ orders in 90 days
- Member of the loyalty programme
None of
- Tagged as staff or wholesale

In the audience now

2,418 customers

+38 joined9 left today

Live · updates as customers shop

41%order again within 30 days of their thank‑you. Example data.

Every join and every exit, recorded. Each one can start a message, a reward or an ad.

Asha R.₹10,640 spentJoinedCrossed ₹10,000 with a ₹2,180 orderWhatsAppthank-you sent6 minutes ago
Meera J.₹12,900 spentJoinedBack after 41 days with a ₹1,860 orderCRMpriority support on14 minutes ago
Kabir N.₹14,350 spentJoinedBecame a loyalty memberEmailearly access unlocked27 minutes ago
Rohan M.₹21,600 spentLeft30 days without an orderAdsVIP lookalikes updated41 minutes ago

Built in

Always the right moment. Always the latest numbers.

Your next VIP is thanked within seconds of qualifying, not after Monday’s export. Newer data always wins over a delayed update, and a new audience fills from the customers you already have without messaging anyone about old orders.