/* Segments: audiences that move when customers do.
   The rule is set in type on the left; on the right every customer is a point placed by days since their last order (x)
   and total spend (y). The audience is the quiet, high-value corner. Time pushes points right; an order pulls one back.
   Every crossing is counted and logged below. Words are HTML; the canvas draws only points, hairlines and light. */

.segs { position: relative; z-index: 1; background: var(--bg, #08090a); padding: clamp(96px, 7.8vw, 128px) 0 clamp(72px, 5.6vw, 104px); border-top: 1px solid var(--border); overflow: clip; }
.segs::before { content: ""; position: absolute; inset: 0 0 auto; height: 480px; pointer-events: none; background: radial-gradient(50% 100% at 50% 0, rgba(255, 255, 255, .03), transparent 70%); }

.seg-copy { position: relative; display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr); gap: 24px 64px; align-items: start; }
.seg-copy .statement { max-width: none; font-size: clamp(2.2rem, 4.6vw, 4rem); line-height: 1.02; }
.seg-copy .statement .l1 { white-space: nowrap; }
@media (max-width: 560px) { .seg-copy .statement .l1 { white-space: normal; } }
.seg-copy .statement .dim { display: block; }
.seg-side { padding-top: .5rem; }
.seg-side p { font-size: 1.08rem; color: var(--text-dim); max-width: 28rem; text-wrap: pretty; }
.seg-side .hi { color: var(--text); }
.seg-links { display: flex; margin-top: 22px; }
.segs .plink { display: inline-flex; gap: 8px; padding: 0 0 3px; background: none; border: 0; border-bottom: 1px solid var(--border-strong); color: var(--text); font: 500 .95rem/1.4 var(--font-body); cursor: pointer; transition: border-color .2s; }
.segs .plink:hover { border-bottom-color: var(--text); }
.segs .plink span { transition: transform .25s var(--ease-out); }
.segs .plink:hover span { transform: translateX(2px); }
.segs .plink:focus-visible { outline: 2px solid #fff; outline-offset: 6px; border-radius: 4px; }

/* ── the figure ── */
.seg-fig { position: relative; margin: 72px 0 0; display: grid; grid-template-columns: minmax(0, 340px) minmax(0, 1fr); grid-template-rows: auto auto; gap: 0 72px; }

/* the rule, as a marketer would read it */
.seg-rule { grid-column: 1; grid-row: 1; display: flex; flex-direction: column; border-top: 1px solid var(--border); padding-top: 20px; }
.seg-k { font-size: .8125rem; line-height: 1.4; color: var(--text-dim); }
.seg-name { margin-top: 6px; font: 500 1.75rem/1.15 var(--font-display); letter-spacing: -.028em; color: var(--text); }

.rule { margin-top: 28px; }
.rule ul { list-style: none; margin: 0; padding: 0; }
.rule .op { font-size: .8125rem; line-height: 1.4; color: var(--text-dim); }
.rule > .conds { margin-top: 10px; padding-left: 16px; border-left: 1px solid var(--border-strong); }
.rule .grp .conds { margin-top: 6px; padding-left: 16px; border-left: 1px solid var(--border); }
.rule .cond, .rule .grp { position: relative; padding: 6px 0; }
.rule .grp { padding-top: 12px; }
.rule .cond { font-size: .9375rem; line-height: 1.45; color: #a9adb4; transition: color .5s var(--ease-out); }
.rule .cond b { font-weight: 500; color: var(--text); }
/* a short tick ties each line to its rail */
.rule .cond::before, .rule .grp::before { content: ""; position: absolute; left: -16px; top: 17px; width: 9px; height: 1px; background: var(--border-strong); transition: background .5s, width .5s var(--ease-out); }
.rule .grp::before { top: 21px; }
.rule .grp .cond::before { background: var(--border); }
.rule .cond.is-hit { color: var(--text); transition-duration: .15s; }
.rule .cond.is-hit::before { background: var(--text); width: 12px; transition-duration: .15s; }

.seg-size { margin-top: auto; padding-top: 36px; }
.seg-count { margin-top: 6px; display: flex; align-items: baseline; gap: 10px; font: 500 3rem/1 var(--font-display); letter-spacing: -.04em; color: var(--text); font-variant-numeric: tabular-nums; }
.seg-count .unit { font: 400 .9375rem/1 var(--font-body); letter-spacing: 0; color: var(--text-dim); }
.seg-state { margin-top: 12px; display: flex; align-items: center; gap: 8px; min-height: 1.45em; font-size: .8125rem; line-height: 1.45; color: #7d828a; font-variant-numeric: tabular-nums; }
.seg-state .live { flex: none; width: 5px; height: 5px; border-radius: 50%; background: var(--text); box-shadow: 0 0 6px rgba(255, 255, 255, .5); animation: seg-live 2.4s ease-in-out infinite; }
@keyframes seg-live { 50% { opacity: .35; box-shadow: 0 0 0 rgba(255, 255, 255, 0); } }

/* the field */
.seg-field { grid-column: 2; grid-row: 1; position: relative; height: clamp(440px, 36vw, 520px); border-top: 1px solid var(--border); }
.seg-cv { position: absolute; inset: 0; width: 100%; height: 100%; }
.seg-field .ax { position: absolute; font-size: .75rem; line-height: 1; color: var(--text-faint); white-space: nowrap; font-variant-numeric: tabular-nums; pointer-events: none; }
.seg-field .ax-y { left: 0; top: 16px; }
.seg-field .ax-t { left: 0; top: var(--ty, 50%); transform: translateY(-50%); color: var(--text-dim); }
.seg-field .ax-x0, .seg-field .ax-x1, .seg-field .ax-x2 { bottom: 0; }
.seg-field .ax-x0 { left: 0; }
.seg-field .ax-x1 { left: var(--tx, 50%); transform: translateX(-50%); color: var(--text-dim); }
.seg-field .ax-x2 { right: 0; }
.seg-field .ax-in { left: calc(var(--tx, 50%) + 14px); top: 14px; font-size: .8125rem; line-height: 1.2; color: var(--text); }
.seg-field .ax-x0 .n { display: none; }

/* the one customer the field is talking about, on a leader line like the profile's */
.seg-field .tag { position: absolute; left: 0; top: 0; display: flex; flex-direction: column; gap: 1px; white-space: nowrap; pointer-events: none; opacity: 0; will-change: transform, opacity; }
.seg-field .tag { text-shadow: 0 0 6px #08090a, 0 0 12px #08090a, 0 0 18px #08090a; }
.seg-field .tag b { font: 500 .875rem/1.3 var(--font-body); color: var(--text); }
.seg-field .tag span { font-size: .75rem; line-height: 1.35; color: var(--text-dim); }
.seg-field .tag.is-left { text-align: right; }

/* the log */
.seg-log-wrap { grid-column: 1 / -1; grid-row: 2; margin-top: 56px; }
.seg-log-h { display: flex; flex-wrap: wrap; gap: 0 .35em; padding-bottom: 14px; font-size: .9375rem; line-height: 1.4; color: var(--text); font-weight: 500; }
.seg-log-h .dim { font-weight: 400; }
.seg-log { list-style: none; margin: 0; padding: 0; position: relative; overflow: hidden; height: calc(var(--lr, 52px) * 4 + 1px); border-bottom: 1px solid var(--border); }
.seg-log li { height: var(--lr, 52px); display: grid; grid-template-columns: 412px 88px minmax(0, 1fr) minmax(0, 236px) 48px; column-gap: 0; align-items: center; border-top: 1px solid var(--border); font-size: .875rem; line-height: 1.3; color: var(--text-dim); font-variant-numeric: tabular-nums; }
.seg-log li > span { min-width: 0; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.seg-log .who { display: flex; align-items: center; gap: 12px; min-width: 0; }
.seg-log .nm { flex: none; width: 7.5em; overflow: hidden; text-overflow: ellipsis; color: var(--text); font-weight: 500; }
.seg-log .ltv { min-width: 0; overflow: hidden; text-overflow: ellipsis; color: var(--text-faint); }
.seg-log .mv { color: var(--text); }
.seg-log .act { color: #a9adb4; }
.seg-log .t { text-align: right; color: var(--text-faint); }
.seg-log .mk { flex: none; width: 7px; height: 7px; border-radius: 50%; box-sizing: border-box; }
.seg-log .mk.in { background: var(--text); box-shadow: 0 0 8px rgba(255, 255, 255, .45); }
.seg-log .mk.out { border: 1.25px solid rgba(255, 255, 255, .55); }
.seg-log li.is-new > span { animation: seg-in .9s var(--ease-out) both; }
@keyframes seg-in { from { opacity: 0; } }
.seg-log li.is-new .who, .seg-log li.is-new .mv { animation-name: seg-in-lit; }
@keyframes seg-in-lit { from { opacity: 0; } 30% { opacity: 1; } }
.seg-log li { transition: opacity .8s var(--ease-out); }
.seg-log li:nth-child(3) { opacity: .8; }
.seg-log li:nth-child(4) { opacity: .45; }
.seg-log li:nth-child(n+5) { opacity: 0; }

/* what keeps it right */
.seg-truths { list-style: none; margin: clamp(64px, 6vw, 88px) 0 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0 32px; }
.seg-truths li { padding-top: 18px; border-top: 1px solid var(--border); display: flex; flex-direction: column; gap: 6px; }
.seg-truths b { font: 500 1rem/1.35 var(--font-display); letter-spacing: -.01em; color: var(--text); }
.seg-truths span { font-size: .875rem; line-height: 1.5; color: var(--text-dim); text-wrap: pretty; }

/* arrival */
.js .segs .seg-copy > *, .js .seg-fig > *, .js .seg-truths li { opacity: 0; transform: translateY(10px); transition: opacity 1s var(--ease-out), transform 1s var(--ease-out); transition-delay: var(--d, 0s); }
.js .segs .seg-copy.is-in > *, .js .seg-fig.is-in > *, .js .seg-truths.is-in li { opacity: 1; transform: none; }
.js .segs .seg-copy > .seg-side { --d: .12s; }
.js .seg-fig > .seg-field { --d: .1s; }
.js .seg-fig > .seg-log-wrap { --d: .5s; }
.js .seg-truths li:nth-child(2) { --d: .08s; }
.js .seg-truths li:nth-child(3) { --d: .16s; }

@media (max-width: 1100px) {
  .seg-fig { grid-template-columns: minmax(0, 300px) minmax(0, 1fr); gap: 0 48px; }
  .seg-log li { grid-template-columns: 348px 80px minmax(0, 1fr) minmax(0, 200px) 44px; }
}

@media (max-width: 900px) {
  .seg-truths { grid-template-columns: minmax(0, 1fr); }
  .seg-copy { grid-template-columns: minmax(0, 1fr); }
  .seg-side { padding-top: 0; }
  .segs { padding: 80px 0 64px; }
  .seg-fig { grid-template-columns: minmax(0, 1fr); grid-template-rows: none; margin-top: 44px; }
  .seg-rule, .seg-field, .seg-log-wrap { grid-column: 1; grid-row: auto; }
  .seg-field { height: min(100vw, 420px); margin-top: 32px; }
  .seg-size { margin-top: 32px; padding-top: 0; }
  .seg-log-wrap { margin-top: 48px; }
  .seg-log { --lr: 92px; }
  .seg-log li { grid-template-columns: auto minmax(0, 1fr) auto; grid-template-rows: auto auto auto; row-gap: 4px; align-content: center; }
  .seg-log .who { grid-column: 1; grid-row: 1; }
  .seg-log .nm { width: auto; }
  .seg-log .ltv { display: none; }
  .seg-log .mv { grid-column: 2; grid-row: 1; padding-left: .45em; }
  .seg-log .mv::before { content: "\00b7\00a0\00a0"; color: var(--text-faint); }
  .seg-log .t { grid-column: 3; grid-row: 1; }
  .seg-log .why, .seg-log .act { grid-column: 1 / -1; padding-left: 19px; font-size: .8125rem; }
  .seg-log .why { grid-row: 2; }
  .seg-log .act { grid-row: 3; }
  .seg-log .act::before { content: "\2192\00a0 "; color: var(--text-faint); }
}

@media (max-width: 560px) {
  .seg-truths li { padding: 16px 0 20px; }
  .seg-count { font-size: 2.5rem; }
  .seg-field .ax-x0 .w { display: none; }
  .seg-field .ax-x0 .n { display: inline; }
}

@media (prefers-reduced-motion: reduce) {
  .js .segs .seg-copy > *, .js .seg-fig > *, .js .seg-truths li { opacity: 1; transform: none; transition: none; }
  .seg-state .live { animation: none; }
  .seg-log li.is-new > span { animation: none; }
}